Mekaa

Year

2024

industry

Agency

Your future Webflow website, perfectly optimized for conversion.

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Mekaa builds Webflow sites optimised for conversion. Its clients are B2B agencies with a marketing budget and a number to hit, which puts it among the few web studios judged on results rather than on craft.

Brand Appart rebranded it: logo, art direction, asset system, landing page and motion, built to make an analytical positioning visible before anyone reads a case study.

The challenge

A logo at war with itself

The icon held up. The logotype did not, and the balance between the two was wrong. The mark needed fixing without discarding the recognition already built around it.

An identity that said nothing

A cast of characters applied case by case, with no consistent rule behind them. Nothing in the system carried the positioning the agency actually sells.

Selling conversion, looking like everyone else

Every Webflow studio claims performance. Mekaa's real differentiator is analytical rigour, and rigour is the hardest quality to make visible.

Brand Strategy

Disruptive, innovative, analytics-driven.

Three words came out of the workshop and set the whole direction: disruptive, innovative, analytics-driven. Mekaa does not sell beautiful sites, it sells sites that convert, and the brand had to argue that on sight.

So the decision was to evolve rather than restart. The orange stays, the personification principle stays, the icon stays. Existing clients keep recognising the agency, and everything else gets rebuilt around a positioning that had never really been expressed.

Brand Identity

Bold and digital, on purpose.

Three registers were ruled out in the workshop: 3D, minimalism and photography. Each would have pulled Mekaa toward a category it was trying to leave.

What stayed is bold and digital. The icon was lifted rather than redrawn, the logotype rebuilt to sit in balance with it, and the character system given an actual rule instead of being applied case by case. Orange remains the signal.

Deliverable

Logo, assets, landing page, motion.

We ran the rebranding workshop, reworked the identity and applied it: revised logo with its full set of asset variations, art direction, a landing page rebuilt around the new system, and a motion sequence bringing the mark to life.

The case study layouts came with rules of their own. One mockup pack per section, alternating between plain backgrounds and captured screens, so the agency's own work presents consistently every time it is shown.

Result

An agency that looks like its numbers.

Mekaa came out with an identity that reads as analytical rather than decorative, in a category where everyone promises performance and most look the same doing it.

The evolution kept what worked. Clients still recognise the agency, and the system now states what it does before a single case study is opened.

Questions
we actually get

What does Mekaa do?

Mekaa is a Webflow agency specialising in conversion rate optimisation. It designs and builds sites for B2B companies where the brief is a performance target rather than a redesign, which makes analytics part of the deliverable.

Why keep the existing icon instead of starting over?

Because it worked. The icon already carried recognition and suited a positioning that is genuinely uncommon. The problem sat in the logotype and in the imbalance between the two elements, so we lifted the icon and rebuilt the type around it.

Why rule out 3D, minimalism and photography?

Each one pointed somewhere Mekaa did not want to go. 3D reads as gimmick, minimalism reads as interchangeable, photography reads as generic web studio. A bold digital register was the only one that made an analytical positioning look like one.

What did Brand Appart deliver?

A rebranding workshop, a revised logo with its complete asset variations, art direction, a rebuilt landing page, a motion sequence, and presentation rules for the agency's own case studies and mockups.