An AI design agency for startups building with AI.
Brand Appart designs the brands, products, websites and pitch decks of AI startups, and works with AI every day to do it faster. Senior designers make the calls, AI takes the repetitive work. For funded teams from seed to Series B.
An AI design agency can mean two things. We do both.
Some founders look for an AI design agency because their product runs on AI: a model behind the interface, answers that change from one request to the next, buyers asked to trust an output they cannot easily check. That product needs design for uncertainty, not a standard SaaS template with a chat box added.
Others mean a studio that uses AI to work faster than a classic agency. We are that too: AI turns design tokens into code, produces variants and first drafts, and follows brand rules written for it. The decisions that make a brand recognizable stay with senior designers.
AI in the product, AI in the process. Senior designers on every decision.
Designing for AI products,
designing with AI
For AI products, the work starts with trust. We design the patterns that make probabilistic features usable: setting expectations before the first prompt, showing progress while the model works, making every output editable, citing sources, designing the failure states first, and keeping the human in control of any action with consequences. We wrote up these six patterns in our guide to AI product design. For Reecall, a voice AI company that automates phone calls, we rebuilt the brand and the Webflow website around its pivot from end-user SaaS to a platform that software vendors embed in their own products.
In our own workflow, AI does the translation and repetition work. We keep Figma and code in sync with Claude and GitHub (how we scale design systems), set up a Brand Brain so AI tools write and produce on-brand, and our AI creative studio makes launch films with generative AI in the pipeline, like the one for Promethee. For ongoing requests, the AI creative team works on a monthly subscription.
What our AI design agency does
Four ways we design for AI startups
AI Product & UX Design
Interfaces for AI features and agents: prompts, streaming states, editable outputs, sources, confidence and fallbacks. Designed so users trust the output enough to act on it.
Brand Identity for AI Companies
Positioning and identity that lead with what the product changes for the buyer, not with the model behind it. Built to stand apart in a category where most brands look alike.
Websites & Pitch Decks
Webflow sites and seed to Series B decks that explain a technical product to buyers and investors in plain terms.
AI-Native Design Workflows
Design systems kept in sync with code, brand rules your AI tools can follow, and generative production for films and campaigns, set up so your team keeps using them.
Why AI startups
work with us
One senior team.
Brand, product, website and deck from the same senior designers.
No handoff between an AI vendor and a design agency.
Design for uncertainty.
We design the states most teams skip: slow answers, wrong answers, low confidence.
Those screens do more for retention than the happy path.
AI where it earns its place.
We use AI for code, variants and drafts, and tell you where.
Brand decisions stay human.
Built for funded startups.
Seed to Series B, in B2B SaaS, fintech and Deeptech & AI.
Work planned backwards from your round or your launch.
“A huge thank you to the entire Brand Appart team for your outstanding work on our rebranding! We’re thrilled to have you as an integral part of the Incard team, and we can’t wait to reveal what’s coming next.”
Trusted by
+40 founders
Notez-Nous chose Brand Appart to lead our rebranding project, including a full website and platform redesign. The boost in credibility has significantly improved our ability to close deals
We'd seen other agencies lock everything down two rounds of feedback, then pay more. With Brand Appart, the flexibility was real. That's why we chose them. The quality of the work speaks for itself. The rebranding landed exactly where we wanted it to, and the feedback we've gotten externally has been overwhelmingly positive. We're a demanding team, with moving targets and tight timelines. It still went well. That says a lot.
We knew Brand Appart's work before reaching out the creativity was obvious. And the final result delivered exactly that. The team adapted to how we work: fast, informal, no unnecessary calls. That made the whole collaboration genuinely smooth. What stood out most was the quality of the output. When we saw the new version, the whole team was back in love with the project. That kind of energy is hard to manufacture it just happened naturally. We're very happy with what was built.
I’ve worked with Brand Appart on multiple projects website development, landing pages for branding, and PowerPoint presentations. I love how flexible, fast, and professional the team is. That speed and agility are exactly what we needed at Ircam Amplify.
We had a family brand that hadn't evolved since 2013. Handing it over to an external agency was a real leap of faith. What struck me most is that the team held their ground without ever steamrolling mine. I pushed back on certain directions early on. They stood firm, explained their choices, reassured me and looking back, they were right. Feedback is well received, adjustments are fast, and you can tell the team genuinely enjoys working on the project. That makes all the difference. We're now moving into a year-long collaboration.
