Promethee
Deep work, with a scoreboard.
Promethee is a desktop app that tracks deep-work sessions and turns them into XP, streaks and a weekly leaderboard, shared with a community of builders. Most productivity tools promise focus and deliver a to-do list. Promethee borrows from Strava and from games instead: you work, you post the session, you climb.
Brand Appart partnered with Promethee on its launch: a cinematic launch film, and a Figma design system rebuilt from the product's own codebase, so the team can ship the next screens as fast as the first.
The challenge
Show the feeling, not the interface
A productivity app is a screen full of counters. The launch had to sell the sensation of progress, from a first session to the top of the board, without turning into a product tour.
Gamification that feels earned
Points, tiers and guilds are the hook. Rendered the usual way, they read as a game for kids. Promethee is built for the hardest-working people on earth, so the film had to feel serious before it felt playful.
A product that ships faster than its design
The app is built code first. Without a source of truth in Figma, every new screen started from scratch and drifted a little further from the last.
Brand Strategy
Not a to-do list. A training log.
We framed Promethee the way an athlete reads Strava: the session is the unit, the log is the proof, the leaderboard is the reason to come back. That one shift set every creative decision that followed.
Real people at real desks rather than abstract UI. The product's key components animated on top of the scene rather than a full interface walkthrough. And the leaderboard running through the whole film as a single thread, from newcomer to the top guilds coming to recruit.
Deliverable
A film that climbs, and a system that keeps up.
We wrote the storyboard, directed the shots and shipped the launch film: photoreal, cinematic scenes of people at work, the product's components layered on top, and a leaderboard that climbs from the first frame to the last. The ending stays minimal: the Promethee logo, and a download.
In parallel, we extracted the product's design system from its codebase into Figma: tokens, components and the core screens (home, leaderboard, profile, guilds, session end), each one measured against production so the file matches what ships.
Result
Promethee doesn't make you work more.
Promethee makes the work visible, turning solitary deep work into a shared climb and a habit worth keeping.
The film launched with the product. The design system now gives the team one source of truth to build the next screens from, in Figma and in code.
