Eleven people. One conversation.

No account layers. No handoffs.
The team on this page is the team inside yours.

Built Apart

Victor and I founded Brand Appart in 2021 with a simple conviction: a brand and a product are the same conversation, and they should be handled by the same team, at the same table, on the same day. Almost no studio works this way. It is harder. It is also the only reason the work holds together once it leaves our hands.

The founders we work with are not buying design. They are buying conversion, investor confidence, and the speed to move before the market decides for them. That is the scoreboard we play for, and it is the only one we accept being judged on.

Brand Appart is not an agency you brief. It is a senior team you activate: for the rebrand that opens a chapter, and then for everything that follows, the campaign, the deck, the feature, the market nobody planned for. A brand is not a project. It is an operation. So we stay.

You are building something apart. So are we.

Arthur HumeauCo-founder & CEO

10+ industry-recognized awards

$350M raised by the projects we’ve supported

$350M

100%

Remote

4x conversion rate in 90 days

View case study

6 656 nfts sold in 4 days

View case study

Design culture over everything

Our team
is our
business

A small, handpicked team of senior talent, recruited exclusively through our network. Each designer brings a standout expertise in a specific area. Click anyone to open their lootbox.

Seniors onlyone expert per craft, zero juniors on your project

0job-board hires, network only since day one

2 polesbrand × product, one account manager across both

4.5-day weeksharp by design, not by non-stop production

Alexandre Ardourel

3D & Motion Designer

Arthur Humeau

Co-founder & CEO

Théodore Jean

Head of Account Management

Victor Lignel

Co-founder & Partner

Shana Benmoussa

Graphic Designer

Maeva Cubizolle

Graphic Designer

Céline Nguyen

Brand Designer

Remy Darras

Product Designer

trusted by 50+ founders

Jaws Group

Forbes

Rockfi

321 Founded

PMU

Incard

Voodoo

We embed in your team.

We act as the design department of a tech company, plug-and-play. Your tools, your rituals, your roadmap. That's how founders keep us for the long run.

Your tools

Slack, Figma, Notion, Linear. We come to you.

Your rituals

Weekly reviews, async updates, no surprise handoffs.

Your roadmap

Design shipped in step with your sprints and your raise.

One account manager

A single voice, start to finish.

Founders keep us
close.

We'd seen other agencies lock everything down two rounds of feedback, then pay more. With Brand Appart, the flexibility was real. That's why we chose them. The quality of the work speaks for itself. The rebranding landed exactly where we wanted it to, and the feedback we've gotten externally has been overwhelmingly positive. We're a demanding team, with moving targets and tight timelines. It still went well. That says a lot.

Sébastien TomiCO-Founder & CEO @Mysunbed

We had a family brand that hadn't evolved since 2013. Handing it over to an external agency was a real leap of faith. What struck me most is that the team held their ground without ever steamrolling mine. I pushed back on certain directions early on. They stood firm, explained their choices, reassured me and looking back, they were right. Feedback is well received, adjustments are fast, and you can tell the team genuinely enjoys working on the project. That makes all the difference. We're now moving into a year-long collaboration.

Mathilde FerrariCo-Founder & CEO @Nomador

Working with Brand Appart has been an absolute pleasure. Beyond their creativity and professionalism, there’s a real sense of kindness and care in everything they do. The team is always open, generous, and never gets stuck on small details, they never say no. I was truly impressed by their reliability, flexibility, and collaborative spirit. I couldn’t recommend them more!

Jérémy BendayanCo-founder & COO @Jaws Group

I’ve worked with Brand Appart on multiple projects website development, landing pages for branding, and PowerPoint presentations. I love how flexible, fast, and professional the team is. That speed and agility are exactly what we needed at Ircam Amplify.

Alexis BotayaManaging director @Sound Experience

A huge thank you to the entire Brand Appart team for your outstanding work on our rebranding! We’re thrilled to have you as an integral part of the Incard team, and we can’t wait to reveal what’s coming next.

Théo CesariniCEO & Co-Founder @Incard & @Fundree

Notez-Nous chose Brand Appart to lead our rebranding project, including a full website and platform redesign. The boost in credibility has significantly improved our ability to close deals

David KatzCEO & Founder @Notez-Nous

We knew Brand Appart's work before reaching out the creativity was obvious. And the final result delivered exactly that. The team adapted to how we work: fast, informal, no unnecessary calls. That made the whole collaboration genuinely smooth. What stood out most was the quality of the output. When we saw the new version, the whole team was back in love with the project. That kind of energy is hard to manufacture it just happened naturally. We're very happy with what was built.

Yoann RosCMO @Bricks

Amazing experience with Brand Appart! The team immediately understood my vision and turned it into a clear, modern, and impactful brand identity. Professional, responsive, and creative. I couldn’t recommend them more!

Eddy JellalCo-Founder @Qonnect & @PDF Wizzard

Remote, together

The studio is wherever we are.

4.5-day week“Creativity doesn't come from non-stop production.”

Weekly ecosystem lunchesFounders, investors and designers around the same table, every week.

Rooted in ParisFully remote, from Paris to the world. French design taste, founder pace.

What we believe, the manifesto

The brand sets the direction. The product proves it right.

A strong brand doesn't live in a brand book. It shapes decisions, simplifies choices and gives product, teams and business one direction. We make brand and product work together from day one.

A brand starts with a choice.

What it wants to change. What it refuses to repeat. The place it claims in people's lives. Without that decision, colors, words and shapes stay decorative.

II.

Brand and product speak as one voice.

Branding makes the promise. The product delivers the proof. We keep strategy, identity and product in the same conversation: every decision reinforcing the next, down to the last screen.

III.

A strong brand doesn't try to say everything.

Trying to say everything ends up making nothing clear. Clarity doesn't simplify the thinking. It gives it more force.

IV.

A system is worth what its usage proves.

An identity shouldn't just convince in the presentation. It has to be understood, adopted and used by real teams under real constraints: solid enough to stay coherent, flexible enough to evolve.

Built for humans. Readable by AI.

A brand no longer lives only in creative files. It travels through prompts, design systems, repos and agents. Structured, documented and usable, it becomes a compounding asset.

Press & recognition

We don'tchasethespotlightIt finds us

Wired into the design and startup ecosystem: from Awwwards to The Brand Identity, from weekly founder lunches to the App Store front page. The work travels; so do we.