Bricks
Real estate investing from just €10
Bricks is a platform that turns real estate investing into a simple, transparent and inclusive experience from just €10, and Brand Appart handled its real estate branding and product design. The promise is accessibility. The obligation is trust. The design had to deliver both at once, in the same screen.
The Bricks team knew our work before reaching out and wanted a new version of the product, built the way they operate: fast, informal, no unnecessary calls. We designed the experience, the scalable design system behind it, and the clean, modern web design that carries it.
The challenge
Serious money, ten-euro entry
Real estate is a trust purchase, and a €10 entry point could read as a gimmick. The interface had to make a low threshold feel safe rather than cheap, so that small tickets and property projects sit comfortably in the same product.
Two investors, one interface
First-time investors need to understand what they are buying. Seasoned players want to move without friction. The same flows had to guide one reader and never slow down the other.
A new version, not a blank page
The platform was already live and the team was shipping. The redesign had to re-energize the product without breaking what users already relied on.
Brand Strategy
Accessible isn't the same as casual.
Bricks asks people to put money into property from their phone. That only works if every screen answers the question a first-time investor is silently asking: where is my money, and what is it doing? So the strategy was transparency as a feature, not a value statement. Invest in a project, then track your monthly income, with nothing hidden between the two.
It is a pattern we keep meeting in fintech: trust is not claimed in the copy, it is demonstrated in the interface. We had applied the same logic to real estate from the brand side with Concrete Management; Bricks applied it from the product side.
Brand Identity
Clean, without the coldness.
Inclusive investing cannot look like a trading terminal. The identity leans on clean, modern web design and a visual register that welcomes a first-time investor instead of testing them, with 3D craft where the product needed presence.
The scalable design system keeps that register consistent as the platform grows: every new screen assembles from parts that already agree with each other, so clarity is not something each release has to win back.
Deliverable
Product, system, site.
We designed the digital product end to end: product design, UI/UX design and interface design for the investing experience, from entering a property project to tracking monthly income with confidence.
Around it, the pieces that keep it coherent: a scalable design system and the clean, modern web design of the platform. The team spanned creative direction, brand design, product design (UI/UX), web design, 3D and project management.
Result
Back in love with the project.
The moment the Bricks team saw the new version, in their CMO's words, the whole team was back in love with the project. That kind of energy is hard to manufacture, and it is the most honest signal a redesign can produce.
For users, the outcome is quieter: investing in property projects is intuitive and secure, and tracking monthly income takes confidence, not expertise.
Testimonial
We knew Brand Appart's work before reaching out the creativity was obvious. And the final result delivered exactly that. The team adapted to how we work: fast, informal, no unnecessary calls. That made the whole collaboration genuinely smooth. What stood out most was the quality of the output. When we saw the new version, the whole team was back in love with the project. That kind of energy is hard to manufacture it just happened naturally. We're very happy with what was built.
