A Paris branding agency for startups that build in English.
Brand Appart is a branding and design studio rooted in Paris and working fully remote. We build brand strategy, visual identity, pitch decks, product design, and Webflow websites for funded startups : French founders going international, and international teams building in Paris.
Paris has the founders and the funding. Few studios brand for where they are going.
The Paris ecosystem raises billions a year, and many of its startups sell beyond France early. Their brand has to work for a London investor, a New York buyer, and a Berlin hire at the same time. A brand built in French first and translated later tends to read like a French company trying to look international.
We work the other way round. Strategy, naming, messaging, and identity are built in English from the first workshop, with the taste and the craft of a Paris studio. Workshops can run in French or English, in person in Paris or remote : the deliverables are made for an international market.
French design taste, founder pace. Built for international markets.
Branding in Paris :
one senior team, five disciplines
As a branding agency in Paris, we cover the full brand surface of a funded startup with one senior team: brand strategy and positioning, visual identity, pitch decks, product design, and Webflow websites. Keeping them together is what keeps the deck, the app, and the homepage telling the same story.
French companies we have branded include Voodoo, the mobile games publisher, Bricks, the real-estate investment platform, and Decla, the tax-tech startup. Our clients have raised from seed to Series B across Europe and the Middle East.
What we do for Paris startups
Branding and design for Paris startups
Brand Strategy & Positioning
Positioning, messaging, naming, and tone of voice, written in English for international markets. The work that decides what the brand says before anyone designs how it looks.
Visual Identity & Brand System
Logo, color, typography, motion, and a Figma library your team ships from. Designed to hold up from the app icon to a trade-show booth.
Pitch Decks for Your Next Round
Narrative and design for seed to Series B decks, built for the European and US investors you will meet.
Webflow Websites & Product Design
Marketing sites built in Webflow and product interfaces designed in Figma, both on the same brand system, so the site and the product look like one company.
Why Paris founders
work with us
English-first, Paris-made.
Brand work written for international buyers and investors from the first draft, not translated at the end.
Workshops in French or English, whichever the team prefers.
One team instead of five agencies.
Strategy, identity, deck, product, and website from the same senior team.
No handoffs between studios, no brand drift between the deck and the site.
Timed around your round.
We plan the work backwards from your fundraising or launch date.
Identity in 6–10 weeks, a deck in 3–5.
Close when it matters.
Rooted in Paris, so kickoff workshops and key reviews can happen in the same room.
Fully remote the rest of the time, which keeps the pace up.
“A huge thank you to the entire Brand Appart team for your outstanding work on our rebranding! We’re thrilled to have you as an integral part of the Incard team, and we can’t wait to reveal what’s coming next.”
Trusted by
+40 founders
Notez-Nous chose Brand Appart to lead our rebranding project, including a full website and platform redesign. The boost in credibility has significantly improved our ability to close deals
We'd seen other agencies lock everything down two rounds of feedback, then pay more. With Brand Appart, the flexibility was real. That's why we chose them. The quality of the work speaks for itself. The rebranding landed exactly where we wanted it to, and the feedback we've gotten externally has been overwhelmingly positive. We're a demanding team, with moving targets and tight timelines. It still went well. That says a lot.
We knew Brand Appart's work before reaching out the creativity was obvious. And the final result delivered exactly that. The team adapted to how we work: fast, informal, no unnecessary calls. That made the whole collaboration genuinely smooth. What stood out most was the quality of the output. When we saw the new version, the whole team was back in love with the project. That kind of energy is hard to manufacture it just happened naturally. We're very happy with what was built.
I’ve worked with Brand Appart on multiple projects website development, landing pages for branding, and PowerPoint presentations. I love how flexible, fast, and professional the team is. That speed and agility are exactly what we needed at Ircam Amplify.
We had a family brand that hadn't evolved since 2013. Handing it over to an external agency was a real leap of faith. What struck me most is that the team held their ground without ever steamrolling mine. I pushed back on certain directions early on. They stood firm, explained their choices, reassured me and looking back, they were right. Feedback is well received, adjustments are fast, and you can tell the team genuinely enjoys working on the project. That makes all the difference. We're now moving into a year-long collaboration.
