A fintech design and branding agency for financial products.
In fintech, trust isn't a feature. It's the product. Brand Appart designs digital financial products : neobanking interfaces, payment apps, and fintech brand identities : for founders building the next generation of financial infrastructure.
- $350M
Raised by projects we've supported
- 4×
Conversion-rate lift in 90 days
- 10x
Featured by Apple App of the Day
- 10+
Industry-recognized awards
Fintech design isn't just UX. It's compliance made invisible.
Financial products carry a trust burden that consumer apps don’t. Every design decision in a fintech interface : color, hierarchy, copy, flow : is read by users through the lens of "can I trust this with my money?" That question is always on. The design either answers it confidently or it doesn’t.
KYC flows that feel interrogative lose users before onboarding completes. Payment interfaces that feel ambiguous generate support tickets and churn.
Neobanking apps that look unpolished don’t get primary account status : they become the "experiment" account users open but never fund.
We design fintech products where compliance constraints become UX assets : where the identity verification feels like security, not friction. Where the transaction history feels like control, not a data dump. Where the brand earns trust before the first deposit.
04 service areas
What We Build forFintech Founders
Neobanking & Mobile Banking App Design
Account management, card interface, transaction flows, spending insights, and savings products : designed for mobile-first users who chose your app over a traditional bank.
KYC & Onboarding Flow Design
Identity verification, document upload, biometric confirmation, and progressive disclosure sequences : designed to maximize completion rates without compromising compliance requirements.
Payment & Wallet Interface Design
Send, receive, exchange, and manage : payment product interfaces designed for clarity under high-stakes conditions. Including crypto wallet and stablecoin product design.
Fintech Brand Identity & Positioning
Visual identity and brand strategy for fintech startups that need to earn credibility with users and investors simultaneously : from naming and positioning through to full visual system.
Fintech Products
We've Shipped
Testimonial
A huge thank you to the entire Brand Appart team for your outstanding work on our rebranding! We’re thrilled to have you as an integral part of the Incard team, and we can’t wait to reveal what’s coming next.
“A huge thank you to the entire Brand Appart team for your outstanding work on our rebranding! We’re thrilled to have you as an integral part of the Incard team, and we can’t wait to reveal what’s coming next.”
Trusted by
+40 founders
Notez-Nous chose Brand Appart to lead our rebranding project, including a full website and platform redesign. The boost in credibility has significantly improved our ability to close deals
We'd seen other agencies lock everything down two rounds of feedback, then pay more. With Brand Appart, the flexibility was real. That's why we chose them. The quality of the work speaks for itself. The rebranding landed exactly where we wanted it to, and the feedback we've gotten externally has been overwhelmingly positive. We're a demanding team, with moving targets and tight timelines. It still went well. That says a lot.
We knew Brand Appart's work before reaching out the creativity was obvious. And the final result delivered exactly that. The team adapted to how we work: fast, informal, no unnecessary calls. That made the whole collaboration genuinely smooth. What stood out most was the quality of the output. When we saw the new version, the whole team was back in love with the project. That kind of energy is hard to manufacture it just happened naturally. We're very happy with what was built.
I’ve worked with Brand Appart on multiple projects website development, landing pages for branding, and PowerPoint presentations. I love how flexible, fast, and professional the team is. That speed and agility are exactly what we needed at Ircam Amplify.
We had a family brand that hadn't evolved since 2013. Handing it over to an external agency was a real leap of faith. What struck me most is that the team held their ground without ever steamrolling mine. I pushed back on certain directions early on. They stood firm, explained their choices, reassured me and looking back, they were right. Feedback is well received, adjustments are fast, and you can tell the team genuinely enjoys working on the project. That makes all the difference. We're now moving into a year-long collaboration.
Frequently
asked questions
Building a financial product users will actually trust?
Brand Appart works with fintech founders at the intersection of design craft and financial product reality. If trust-first design is a strategic priority : not an aesthetic one : this is the right conversation.