Trends

Trends is a PR and influencer marketing agency working with prestigious clients across multiple sectors. Its services run from curating narratives and nurturing press and influencer relationships to crafting brand content and engineering brand strategies.

Making the site prove the agency's own craft. A creative agency's website is judged twice, as a source of information and as a work sample, so for Trends it meant strong art direction and a structure that makes bespoke services legible in a single visit.

The full website design for Trends, with creative direction and art direction handled by Brand Appart's team. The mandate was web focused: the agency's positioning and services already existed, and the site's job was to express them at the level its client list demands.

Because credibility compounds or collapses on contact. An agency selling narratives and brand strategy is evaluated on its own narrative first, and a website below the standard of its pitch undercuts every claim inside it.

By treating breadth as structure rather than as a list. Narratives, press and influencer relations, brand content and brand strategy each get their place in the flow, so the visitor reads one coherent agency, not four stacked offers.