Varzii
World First Formula One Fantasy simulation game
Varzii is the world's first Formula One fantasy simulation game, and Brand Appart led its Web3 product design from the interface up. Players build a race pack from tokenized cards, drivers, car, team, principal and add-ons, then compete in grand prix events to earn real-world rewards.
The mandate covered UI/UX, interface design and web design, structured by a scalable design system, with brand design and 3D shaping the world around it. Three cultures had to meet in one product: gaming, motorsport and collecting, where strategy meets passion.
The challenge
Cards that have to do something
Varzii turns collectible cards into gameplay pieces. A collectible asks to be displayed; a game piece asks to be used. The interface had to make each tokenized card read as both at once.
Three audiences in the same cockpit
Gamers, motorsport fans and collectors arrive with different reflexes. The product had to feel like a race weekend to one, a strategy game to another, and a collection worth building to the third, without splitting into three products.
A first of its kind
As the first Formula One fantasy simulation game, Varzii had no direct model to borrow patterns from. Every screen had to teach the mechanics while staying immersive enough to feel like motorsport rather than a spreadsheet.
Brand Strategy
Strategy meets passion, in that order.
A fantasy game isn't a collection with a scoreboard. It's a competition, and Varzii's whole promise is that building the right race pack matters. So the product leads with the strategic layer, assembling drivers, car, team, principal and add-ons, and lets the pleasure of collecting reinforce the competition instead of replacing it.
Brand Identity
Motorsport, rendered.
The visual world leans on 3D and motion to give the cards and the racing their physicality: speed is a feeling before it is a feature. Brand design, art direction and creative direction ran in the same flow as the product, so the identity and the interface never drifted apart.
Deliverable
A game, a system, a world.
Brand Appart led the product design, UI/UX design and interface design end to end, built a scalable design system to keep the experience coherent as new cards and events arrive, and shaped an immersive web design around it, with 3D and motion design carrying the motorsport atmosphere.
It follows the same conviction as the rest of our Web3 work, including Stables: in this space the product is the brand, and it has to earn trust screen by screen.
Result
Gaming, motorsport and collecting, bridged.
Varzii plays as one product rather than three ideas stapled together. A player understands the loop, build your race pack, enter a grand prix, earn real-world rewards, without a manual, and the design system keeps that clarity intact as the game grows.
The experience delivers what the concept promised: strategy meets passion, on every screen.
