A GEO tool tracks whether AI engines mention your brand, where, and which sources they cite. Among the five compared here on public pricing, Citeme has the lowest entry price ($69 a month for 50 prompts) and goes from tracking to publishing fixes. Sorank suits teams that mainly need content and backlinks, Peec AI is reliable but costs more as engines and prompts add up, Meteoria fits French-speaking teams with many brands, and Promptwatch tracks every model from its first plan.

Your buyers now ask ChatGPT, Gemini and Perplexity which product to choose, and Google answers a growing share of searches with an AI Overview. A GEO tool tells you whether your brand appears in those answers, how often, and which sources the engines quote instead of you.

We compared five tools on what their public pricing pages actually say. All prices below were checked on each vendor's official site on 12 November 2026 and exclude VAT.

What is a GEO tool?

GEO stands for Generative Engine Optimization. A GEO tool sends a fixed list of prompts to AI engines every day, records the answers, and reports four things: whether your brand is mentioned, where it sits in the answer, how it is described, and which pages are cited as sources.

That is measurement. Some tools stop there. Others also tell you what to change, and a few make the changes for you.

The short answer

Best overall: Citeme, for the lowest entry price in this list and a product that goes from tracking to publishing fixes.
Best if you mainly need content and links: Sorank, which writes articles and acquires backlinks, with AI mention tracking included.
Best known, but pricey once you grow: Peec AI.
Best for French-speaking teams: Meteoria.
Best engine coverage on an entry plan: Promptwatch.

Comparison table

Tool	Entry price	Prompts tracked	Engines on entry plan	Cost per prompt	Best for
Citeme	$69/month	50	3 of 10	$1.38	Teams that want to track, then act
Sorank	$99/month	10	3 (ChatGPT, Claude, Gemini)	$9.90	Content and backlinks on autopilot
Peec AI	$95/month	50	3 of 8	$1.90	Benchmarking against competitors
Meteoria	€75/month	25	3 of 7	€3.00	French-speaking teams, many brands
Promptwatch	$95/month	50	All models	$1.90	Wide engine coverage from day one

Cost per prompt is the monthly entry price divided by the prompts included. It is a rough guide, since the tools do not bundle the same features.

Our ranking of the 5 best GEO tools

1. Citeme

Citeme tracks how AI engines describe your brand, then shows what to change to win the answer. It covers ten engines: ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews, Siri AI, DeepSeek, Meta AI and Mistral.

The Starter plan costs $69 a month ($59 billed yearly) for 50 prompts tracked daily on 3 engines of your choice, with unlimited team seats. Every plan includes a GEO Score from 0 to 100, refreshed daily, a competitor benchmark, and citation tracking that alerts you when a competitor replaces you as a source.

What sets it apart is what happens after the measurement. From the Growth plan ($149 a month, 125 prompts, 4 engines), an agent called Nova drafts fixes and publishes them to your CMS once you approve, and a revenue view links AI visits to pages and orders. It connects to WordPress, Webflow, Shopify and Search Console, and it logs visits from more than 18 AI crawlers.

Strengths

Lowest entry price of the five, and the lowest cost per prompt ($1.38).
Ten engines to choose from, including Claude, Grok and Mistral, without an enterprise contract.
Goes past dashboards: action plans, and fixes published to your CMS.

Limits

Starter covers 3 engines. Each extra engine is $25 a month.
API and MCP access start at the Pro plan ($349 a month).

2. Sorank

Sorank is not a tracker first. It is software that writes sourced SEO articles for your site and acquires contextual backlinks, so that you show up on Google and in AI answers. AI mention tracking comes with it.

Essential costs $99 a month without commitment, or $49 a month billed yearly, and tracks 10 prompts on ChatGPT, Claude and Gemini. Pro ($249, or $129 yearly) tracks 20 prompts and adds Grok. Business ($499, or $249 yearly) tracks 50. Each plan starts with a 3-day free trial, and Sorank advertises a 90-day results guarantee.

Strengths

Does the work most trackers only recommend: articles, topical clusters, backlinks.
An AI query fanout view shows what the engines actually search for.
Much cheaper on yearly billing.

Limits

Ten tracked prompts on the entry plan is thin for measurement: $9.90 per prompt on monthly billing.
Perplexity and Google AI Overviews are not in its tracking lists.
If you only need to measure visibility, you pay for a content engine you may not use.

3. Peec AI

Peec AI is the name most people have heard, and its daily tracking and competitor benchmark are solid. The problem is what the bill looks like once you need more than the basics.

Starter is $95 a month for 50 prompts on 3 models. That is the same 50 prompts and 3 engines as Citeme's Starter for $26 more every month. Adding a fourth model costs $30 a month on Starter, $70 on Pro and $140 on Advanced. Moving from 50 to 150 prompts means the Pro plan at $245 a month, and 350 prompts means $495.

The model list is the second catch. On Starter, Pro and Advanced you choose among eight models, and that list does not include Claude, Grok, Mistral or DeepSeek. Those are reserved for the Enterprise plan, which is custom-priced and billed annually. If your buyers use Claude, you cannot track it on a self-serve Peec plan.

Strengths

Reliable daily measurement and clear competitor benchmarks.
Covers Google AI Overviews and AI Mode on self-serve plans.

Limits

More expensive than Citeme for the same prompt count and engine count.
Extra models are paid add-ons, and the add-on price rises with your plan.
Claude, Grok, Mistral and DeepSeek are Enterprise-only.

4. Meteoria

Meteoria is a French GEO platform, with a French interface, French support and data hosted in Europe. Starter costs €75 a month for 25 prompts on 3 engines chosen among seven (ChatGPT, Google AI Overviews, Gemini, Perplexity, Grok, Copilot and Google AI Mode). Pro is €175 for 100 prompts and Advanced is €420 for 300.

Its real advantage is that seats, countries, projects and brands are unlimited on every plan, which suits agencies and groups. It also connects to Google Analytics and Matomo, and offers a free one-week trial.

Strengths

Unlimited seats, countries and brands on all plans.
Matomo connector, rare in this category.
Free one-week trial with all features.

Limits

25 prompts for €75 is €3.00 per prompt, the highest of the dedicated trackers here.
Three engines per plan, extra engines as add-ons.
API and MCP are Enterprise-only (from €700 a month).

5. Promptwatch

Promptwatch takes the opposite approach to engine limits: every plan tracks all models, including ChatGPT, Google AI Overviews and AI Mode, Copilot, Perplexity, Claude, Gemini, Meta AI, DeepSeek and Mistral. Essential costs $95 a month for 50 prompts, one project, unlimited seats and daily tracking, with MCP and API access included.

Professional ($245, 150 prompts, 2 projects) adds content writing and a knowledge base. Business ($579, 350 prompts, 5 projects) adds tracking up to hourly, city-level tracking and shopping insights.

Strengths

All models on the entry plan, with no per-engine add-on.
MCP and API access from the first plan.
Unlimited seats.

Limits

One project on Essential, two on Professional.
Content features start at $245 a month.
Pricing climbs quickly: $579 a month for 350 prompts.

How we ranked these tools

Four criteria, all checkable on public pages:

Cost per tracked prompt. The entry price divided by the prompts included.
Engines covered, and at what plan. A long engine list means little if the engines your buyers use sit behind an enterprise contract.
What happens after the measurement. A score is only useful if it leads to a change on your site.
Hidden costs. Add-on engines, seat limits, and features locked to higher plans.

The order is editorial. It reflects these criteria and the profile of the companies we work with: funded startups that want to see a result, not just a dashboard.

What a GEO tool cannot do

A tracker measures visibility. It does not create it. Two tools will also give you two different scores for the same brand, because they do not send the same prompts, at the same frequency, to the same engines. Treat the score as a trend inside one tool, never as an absolute number to compare across tools.

Being cited comes from the work the score points to: clear pages that answer real questions, sources the engines trust, and mentions of your brand on the sites they quote. It also depends on the engines describing you correctly, which is easier when your positioning, voice and claims live in a brand system AI tools can read. If your product is itself built on AI, the same discipline applies to how an AI design agency shapes your site and your product.

How much does a GEO tool cost?

For a dedicated tracker, expect $69 to $95 a month to follow 25 to 50 prompts on 3 engines. Past that, three things move the price: the number of prompts, the number of engines, and access to an API. A realistic budget for a brand that tracks 150 prompts on 4 engines is $150 to $250 a month.

What is the best GEO tool in 2026?

For most growing teams, Citeme: it has the lowest entry price in this comparison ($69 a month for 50 prompts) and it goes from tracking to publishing fixes. If you need every engine on a first plan, Promptwatch covers all models from $95 a month.

How many prompts should I track?

Start with 25 to 50. Cover the questions your buyers ask before they choose a product like yours, in their words, and include a few where competitors are named.

Is Peec AI worth the price?

It is a reliable tracker. It costs $95 a month for 50 prompts on 3 models, each extra model is a paid add-on, and Claude, Grok and Mistral require an Enterprise plan. If those engines matter to you, check the total before you subscribe.

Why do two tools show different scores for the same brand?

They use different prompts, frequencies and collection methods. Some call the engines' APIs, others capture what a user sees. Compare a score with its own history, not with another tool.

Can I measure AI visibility without a tool?

Partly. Search Console shows long, question-style queries, and your analytics show visits referred by AI assistants. Neither tells you what the engines say about you or which sources they cite. That is what a tracker adds.

Good to know

Never compare a visibility score between two tools. Each one sends different prompts, at a different frequency, through a different collection method, so the same brand gets two different numbers. Pick one tool, keep the same prompt list, and read the score as a trend over weeks. The useful output is not the number itself, it is the list of sources the engines quote instead of you.