Forbes
Become part of France’s most powerful business network
Forbes France Origines is an exclusive circle uniting visionary individuals selected for their impact and values, and Brand Appart handled its membership club branding: visual identity, creative direction and web design built to convey rarity, trust and refinement. A network is something you join. A circle is something you are let into, and the design had to make that difference visible.
Over nearly a year under the Forbes France brand, the work ran from the identity and a sophisticated design system to the objects that make membership tangible, digital and physical alike.
The challenge
Designing under the Forbes name
Forbes is an established mark with its own weight. Origines had to feel native to it while going beyond the notion of a network, without borrowing prestige it had not earned on its own terms.
Exclusivity you cannot just claim
Rarity, trust and refinement are the easiest words to write and the hardest to design. Every detail had to reflect excellence and belonging, because stating exclusivity is exactly what a truly exclusive circle never does.
Many objects, one register
The scope moved from the 3D design of an NFT to partner presentations, a premium membership card and the first mock-ups of the club's website. Different media, demanding feedback, tight deadlines, and one visual register holding it all together.
Brand Strategy
A circle, not a network.
Networks compete on size. Origines competes on selection: members are chosen for their impact and their values, and the brand had to communicate that filter without ever spelling it out. So the strategy was to design for the people already inside rather than to advertise to the people outside.
Every touchpoint expresses purpose and belonging to a community like no other. The prestige is in the restraint: what the brand does not do is part of what it says.
Brand Identity
Rarity, by design.
The identity is built on a sophisticated design system where refinement does the talking. Elegant web design shapes a digital experience that highlights exclusivity while remaining modern and effortless to move through.
The same codes extend into three dimensions: the 3D work gives the brand physical presence, from the NFT to the premium membership card, so that membership is something you can hold, not only something you can log into.
Deliverable
From NFT to membership card.
We crafted the visual identity and creative direction, the design system, and the elegant web design of the club's digital experience, including the first mock-ups of its website.
Around that core, the objects that carry the club into the world: the 3D design of an NFT, impactful presentations for partners built with the discipline of investor decks, and a premium membership card. It is the same trust-first design we brought to Bricks, applied to prestige instead of accessibility.
Result
Belonging, made tangible.
Forbes Origines now reads as what it is: a space where every detail reflects excellence, purpose and belonging, more than a digital product. The exclusivity is felt before it is explained.
The collaboration itself is part of the result. Over nearly a year, the club's CMO credits the team with impressive responsiveness, unwavering commitment, and the ability to integrate even the most demanding feedback under tight deadlines.
Testimonial
I had the pleasure of working with Brand Appart for nearly a year on an ambitious project under the Forbes France brand. Their team handled everything from the 3D design of an NFT, to impactful presentations for our partners, the creation of a premium membership card, and the first mock-ups of the club’s website. Throughout the collaboration, Brand Appart showed impressive responsiveness, unwavering commitment, and strong creative thinking. Their ability to quickly integrate feedback even the most demanding and adapt deliverables under tight deadlines proved invaluable.
